101 secrets to perfect timing in Business & Life.
Know when to make your move.
Every idea, product, launch, and campaign has a right moment. This tool — and the research behind it — helps you find yours *before* you commit.
Why this exists
Great ideas rarely fail on merit. They fail on timing.
The same idea can be a fortune or a footnote depending on when it arrives. Timing is the hidden variable behind most wins and most wipeouts — and it’s the one few people actually measure.
Timing Is Money turns decades of adoption research and 100+ real case studies into a simple question you can actually answer: is now the moment — and if not, what has to change?
What you gain
Turn a gut feeling into a data-driven one.
Clarity, not opinions
A single, defensible verdict — Go, Wait, Too Early, Too Late, or Stop — instead of a room full of guesses.
Avoid costly mistiming
See the “too early” trap and the “too late” window before you invest, not after.
A move, not just a call
Get a first-mover or fast-follower strategy and the specific signal to watch next.
Something to share
A clean, cited report — with your own notes built in — you can put in front of your team, leadership and stakeholders.
Five possible calls
One clear verdict, not a maybe.
Move now — the timing is with you.
Hold briefly — close a gap, then move.
The market isn’t ready yet.
The window has largely closed.
The fundamentals don’t support it.
From the book
Timing made — and broke — these.
Wait for the enablers
The iPhone
Why 2007 was precisely the right moment for the smartphone.
Read the story →Move before the wave
The Netflix Pivot
Reed Hastings bet on streaming while it barely worked.
Read the story →Time a new segment
The Nintendo Wii
Winning by refusing to play the spec race.
Read the story →What’s your timing?
Run your ideas through the analyzer and see where it lands.